Disney to serve Impossible Foods burgers at parks, resorts

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(Reuters) – Walt Disney (NYSE:) Co’s theme parks, resorts and cruise line will serve Impossible Foods’ plant-based meat burgers, the companies said on Tuesday, a new win for the vegan patty maker that is broadening its reach across fast-food chains.

Several quick-service restaurants, including Burger King and McDonald’s, are partnering with Impossible Foods or rival Beyond Meat (NASDAQ:) Inc to cater to growing demand for plant-based food by environment-conscious consumers.

Disney said it would debut Impossible Foods’ burgers and meatball submarine at the California Adventure Food & Wine Festival this week, and they would soon be available at other locations, including Tony’s Town Square (NYSE:) Restaurant in Magic Kingdom Park at Walt Disney World Resort.

Last year, Disney had said it would serve hundreds of plant-based dishes at its resorts and theme parks, the segment from which the company makes about 35% of its revenue.

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