The consultancies estimate total U.S. vehicle sales to fall about 25% to about 1.09 million units in June, slowing from an over 40% plunge in April and a 29% decline in May.
“The industry continues to show signs of recovery in June,” the consultancies said in a statement on Friday.
“The combination of pent-up demand, states relaxing coronavirus-related restriction and elevated incentives are all providing a tailwind for the industry.”
Record levels of incentives by automakers are supporting the sales recovery, with incentive spending on pace to reach $4,411, the highest ever for June and an increase of $445 from a year earlier, J.D. Power and LMC Automotive said.
But inventory constraints amid the COVID-19 pandemic and any easing of the pent-up demand could hurt the overall pace of the sales recovery, said the consultancies.